The main purpose of the jewelry store layout is to highlight the features of the products, make customers want to buy, and make it easier for them to select and purchase. The design of the jewelry store is very particular, it needs to conform to the characteristics of the product and a reasonable layout.
When arranging the storefront of a jewelry store, a variety of relevant factors should be considered, such as the size of the space, the number of types, the style and function of the goods. There are also the arrangement and brightness of the lights, the width of the passage, the location and scale of the cash register, the installation of wires and the government’s regulations on construction, etc.
In addition, the layout of the jewelry store should leave room for adjustment according to seasonal changes, so that customers can constantly feel fresh and novel, and stimulate their desire to continue to consume. Generally speaking, the layout of jewelry stores can only last for 3 months, and monthly changes have become one of the promotional methods for many jewelry store operators.
1. Spatial layout form
The spatial layout of jewelry stores is complex and diverse, and operators can choose and design according to their actual needs. Generally, a rough plan is determined first. For example, what proportion of the salesperson’s space, customer’s space and product space each occupy? Divide the areas and then change them to display the products specifically.
1) The three spaces of the store.
There are many types of jewelry stores with various spatial patterns, and it seems difficult to find regular spatial divisions. In fact, it is just the result of changes in the combination of three spaces. Therefore, the three spaces are closely related to the spatial pattern of the jewelry store.
Merchandise space: refers to the place where merchandise is displayed, including box type, platform type, shelf type and other options.
Clerk space: refers to the place where clerks need to receive customers and engage in related work.
Customer space: refers to the place where customers visit, select and purchase goods. Depending on the product, it can be divided into three forms: outside the store, inside the store and a combination of inside and outside.
2) Four forms of store space pattern.
According to the quantity, type, sales method, etc. of the products, the three spaces can be organically combined to form four forms of jewelry store space layout.
Contact store: The merchandise space is adjacent to the street. Customers purchase items on the street and clerks provide services in the store. The merchandise space separates customers from clerks.
Closed store: The merchandise space, customer space and clerk space are all in the store. The merchandise space separates the customer space and clerk space.
2. Jewelry store layout form
Contact, closed, and tour-type stores: Add contact-type commodity space to closed and tour-type stores, that is, customers have two spaces inside and outside the store. This type also includes two forms of space with clerks and spaces without clerks. In the following, we conduct specific analysis and research on various forms.
1) A contact store with limited staff space.
This type of spatial pattern is a traditional store form, with no space for customer activities. Customers contact, select and purchase goods with shop assistants on the side of the road. It has three characteristics: first, the staff space is narrow; second, the customer activity area is outside the store; third, the commodity space is in the storefront.
This type requires the clerk to have a unique form of service. If the clerk stands in front of the counter, it will alienate customers, and if he is too active, it will make customers feel like they are pushing the sales. This type of pattern is suitable for jewelry stores operating low-priced goods, convenience goods and daily necessities. Its business scale is small, with various characteristics of early stores.
2) The store staff has a wide contact space.
This spatial pattern also places customers outside the store, and shop assistants contact customers through the counter. The difference from the narrow contact type of the clerk is that the clerk has a large space for movement. Its characteristics are as follows: the activity space of shop assistants is wide, the activities of customers are outside the store, and the products are placed in the storefront.
Because the contact store displays products on the passageway where pedestrians come and go, most of the contact stores have narrow space for clerks, but some are relatively wide. This kind of store is suitable for selling goods or small gifts that are easy to carry without time-consuming careful selection.
This form allows shop assistants to keep a proper distance from the products, and customers are free to choose products without feeling oppressed or wary. Shop assistants should avoid standing in front of the counter in a row, but should use the wide space to do various tasks, which can bring vigorous vitality to the store and attract customers to buy.
3) Closed stores with limited space for clerks.
In this type of store, customers can only see the products when they enter the store. The space for store clerks is relatively narrow. Most of them are located in bustling areas with many customers, so the space occupied by store clerks is reduced to a minimum.
This pattern is generally suitable for selling commodities such as valuables and gifts. Some biscuit, candy, tea and other jewelry stores adopt this pattern, supplemented by partial contact type.
In a closed store, the behavior of the clerk plays an important role in whether the customer buys or not. In a closed store with a narrow space, every move of the clerk is unusually bright, such as the clerk standing stiffly in front of the counter, which will definitely make customers lose interest in buying. For example, shop assistants place merchandise, clean windows, and count figures, which can attract attention and relieve the stiff atmosphere in the store.
4) A closed store with ample space for store clerks.
In this type of store, customers, clerks, and commodity space are all indoors, and the clerk’s activity space is relatively wide, and the customer’s activity space is also abundant. The most common are shops facing the road, which are great for selling expensive gifts and premium merchandise. The inside and outside of the store are clearly separated, and customers who have no desire to buy rarely enter. The wide customer space allows people to visit and purchase freely, and the overall layout of the store gives the impression that you are welcome to visit, even if you do not buy. This type of store strives to create a warm atmosphere in the store, relying on the environment to improve customers’ buying emotions.