Jewelry has always belonged to luxury consumption. In recent years, many jewelers have fallen into a misunderstanding in terms of store design, thinking that as long as the decoration of jewelry stores
is upscale, it is enough. In fact, the design of a jewelry store not only needs to pay attention to the interior design, but also needs to pay attention to how to match the products in order to make the jewelry store more classy and make the products look more upscale.
How to ensure that the decoration of the jewelry store meets the requirements of customers and makes people’s eyes shine?
First of all, the design of the storefront of the jewelry store is very important. A distinctive but not digressive store name can leave a deep impression on customers.
Store outside design
Secondly, the appearance design of the jewelry store cannot be ignored. The jewelry storefront is the image of the jewelry store, and jewelers attach great importance to the design of the storefront. The main function of storefront design is to attract passing customers to stop, wait and see carefully, and attract them to enter the store to buy. Therefore, the appearance design of the jewelry store should be novel and unique, with a unique style.
Store interior design
The interior decoration of the jewelry store should also echo the exterior design of the store. Generally, customers will browse the window intentionally or unintentionally before entering the store, and the window display is the key to attracting customers to enter the door. The window is the first exhibition hall of a jewelry store, and it is also an important part of the overall decoration of the facade. The display window is the most convenient and quick way to contact consumers, so jewelers often spend a lot of time and thought on designing and decorating the display window, so the display window has become the most direct advertising form for jewelry brands to promote their jewelry to the outside world.
Of course, jewelry counters and lighting design also play a decisive role in the decoration of jewelry stores. The perfect presentation of jewelry products in front of customers is inseparable from the selection and matching of showcases and lighting. In view of the particularity of luxury goods such as jewelry, as long as the lighting is arranged in the appropriate position of the display cabinet, it can often show unexpected effects.
Jewelry store interior layout design
Anyone who has done interior design must know that the overall effect of many stores and the different psychological feelings they finally present to the public mainly depend on the quality of space design and interior design. So someone will definitely ask, what common elements need to be paid attention to in the design process of jewelry stores and display cabinets? In fact, the design of jewelry stores and exhibition halls must also start from the overall spatial layout, spatial dynamic streamline analysis, overall cultural expression, material selection, color processing, lighting, display cabinet modeling selection, etc., in order to create a distinctive high-end jewelry store effect.
First of all, from the point of view of the overall space layout, the design of jewelry stores and showcases is often planned according to the actual situation of the store, how big is it? It is composed of a space (the general space can be divided into the main jewelry hall, single jewelry hall, bathroom, workshop, etc. according to the use function), and it is necessary to handle the various functions of the jewelry store and their effects on the overall space. Area allocation, so it is important to divide and organize space reasonably, effectively and safely.
Secondly, the spatial dynamic streamline analysis of elements means that the layout and space guidance design of jewelry display cabinets must meet the basic requirements of receiving customers and facilitating customer purchase attributes, and express the aesthetic taste and artistic value of the jewelry store space. The layout of jewelry display cabinets needs to meet the comfort and stretch ability of customer activity spaces, and the convenience and safety of various channel space sizes must be considered. The service channel and the guest channel are separated from each other. Too many intersections will reduce the quality of service. Good design will separate the customer and service channel.
In addition, the expression of the jewelry store’s brand culture is also a very important factor. When customers are shopping, they can feel relaxed and gain the beauty of culture and art, which will virtually enhance the role of the additional service facilities of the jewelry store. The space design of jewelry stores can use various historical and cultural elements, ethnic and local culture and other elements to create a cultural atmosphere, dig out the connotation of different cultural styles from multiple angles and perspectives, and find inspiration for design breakthroughs. An environment with good cultural taste will infect customers’ impromptu consumption to a large extent, and a unique space will often attract customers to enter the store for consumption.
Finally, the selection of showcase and space materials, color processing, lighting selection and lighting mode, showcase shape selection and other factors are also very important. A shocking effect will produce a deep impression on the product and the store. These factors still depend on the expression of the brand’s culture and the customer group positioning of the jewelry and other exhibits.