The definition and function of jewelry props

Jewelry props refer to the props needed to display jewelry products. The purpose of these props is to reflect the display effect of different jewelry on the human body as realistically as possible. Usually used in jewelry stores, the simulated neck-mounted figures, ring-shaped ring holders, ankle-shaped anklet display holders, and hand-shaped bracelets, bracelets, and ring holders, etc., all belong to the category of jewelry props.

In a broad sense, jewelry props cover almost all jewelry display supplies. For example, trays for jewelry display, counters for storing jewelry, etc. are all collectively referred to as jewelry props.

There are many types of jewelry props. According to different display purposes, they can be roughly divided into necklace display props, ring display props, pendant display props, bracelet display props, bracelet display props, earring display props, etc.

Jewelry props come in various shapes and materials. In terms of surface materials, jewelry props include packaging materials (such as PU or velvet), metal textures, acrylic (plexiglass), resin, crystal glue (crystal), solid wood spray paint, etc. Depending on the value of the jewelry displayed and the customer’s product positioning, jewelry merchants usually choose the most suitable material to display the corresponding jewelry.

Jewelry display design is a medium that represents the brand’s external promotion of culture and product display. A creative exhibition hall design that conforms to the brand style can attract the audience and leave a profound impression. A good display design must leave a strong impression on the audience. It can often catch your eye quickly and make you want to continue to watch.

This requires the jewelry display style to be simple, bright and rich. Simplicity means that the appearance of jewelry display props should be simple. Brightness refers to lighting, color, location, matching, etc. There will be a variety of display contents in shopping malls. How to make your display attract attention? In addition to the specific location, the most important thing is that the overall color matching of the display conforms to the theme of the brand. Whether the color matching is appropriate and combined with the lighting fixtures will make a display design full of vitality and attract more customers’ attention.

 

1. Open display:

The product display format in traditional commercial spaces is closed, that is, the salesperson is inside the counter and the customers are outside the counter. Customers cannot freely and directly contact the products but can only learn about them through the salesperson. Modern product display has broken this form and adopted open display, that is, the placement of products provides consumers with the greatest convenience for observing, touching and purchasing, so as to reduce psychological doubts and strengthen their determination to purchase.

 

2. Seasonal display:

The exhibition hall design displays products that adapt to seasonal and holiday needs based on consumer demand, and continuously adjusts the display methods and colors with seasonal changes to minimize the contrast between the inside and outside environments. This can not only promote the sales of seasonal products, but also make consumers feel harmonious, happy and smooth with the natural environment.

 

3. Joint display:

In order to arouse consumers’ potential desire to purchase and facilitate their purchase of related products, joint display can be used to place products with a joint relationship adjacent to each other to promote sales.

 

4. Art display:

In the display, various products should be cleverly arranged through artistic modeling while maintaining the independent beauty of the products, so as to achieve an overall beautiful artistic effect. It can be combined and placed in various ways such as image style, artistic style, single and double layer type, multi-layer type, balanced type, slope type, etc. Endow product display with elegant artistic taste and strong artistic charm, thus exerting strong appeal to consumers.

 

5. Key display:

There are so many types of products in modern commercial spaces, especially in large shopping malls, that it is impossible to discover all jewelry at the first time. You can choose new products as the focus of the display and display them in a special and prominent position, so that after consumers first pay attention to the key products, they will also pay attention to a large number of secondary products, thereby driving the purchase of secondary products.

If you want to make the jewelry display vivid, touching and artistic, you must pay attention to visual creativity in layout techniques and artistic expression. Achieve personalized features that have both harmonious beauty and visual conflict. The creative thinking of jewelry display design is multi-faceted and diversified, and display art also uses a variety of creative methods in the visual expression of information transmission.